Privacy Notice

Last Updated: 1 July 2019

This Privacy Notice applies to information that Dexterity, and any subsidiaries and affiliate entities worldwide (individually and collectively referred to herein as “Dexterity”, “we,” “us” or “our”) collects about you on or via (or any subdomain), or one of our other websites, applications or other services from which you are accessing this Privacy Notice (each referred to herein as a “Site,” and collectively, the “Sites”). This Privacy Notice describes how we collect such information, how we use it and to whom and under what circumstances we may disclose it.

Introduction and Aim

Dexterity knows that you take your privacy seriously. We do, too. We will not misuse, sell, or exploit any information provided to us and we do all we possibly can including physical, electronic, and managerial procedures to ensure your data stays safe. The majority of the information you give us is for the express purpose of keeping all customers safe inside our studios or sending you information about your Dexterity membership.

Reasons/Purposes For Processing Information

GDPR legislation states six lawful bases for processing personal information. These are the only justifications for doing so. They are:

  1. necessary to enter into or to perform a contract,
  2. necessary for compliance with a legal obligation,
  3. necessary to protect ‘vital interests’
  4. necessary for the public interest,
  5. necessary for a legitimate interest,
  6. with the consent of the data subject.

In line with this, Dexterity will store or process data for a number of reasons including:

  • Financial obligations for customers, staff and suppliers (points 1 and 2)
  • Photos, names, dates of birth to allow the business to run smoothly and to help ensure child safety so that the correct children leave with the correct adults (points 4 and 5)
  • Contractual obligations including staff, customer and supplier contracts to ensure we are legally compliant (point 1 above)
  • To inform customers, with their consent, of events that are taking place at Dexterity (point 6 above)
  • The following legitimate purposes: accounting, billing and audit, and administrative and legal purposes, statistical and marketing analysis, and to help us in any future dealings with you, for example by identifying your requirements and preferences (point 5 and point 2 above)

Specifically, the information collected when you become a member of Dexterity is as follows:

• Child’s Name

• Age and D.O.B (for children only)

• School Yr, School Name and Headteacher name

• First contact and second contact name and mobile number

• Address

• Home Telephone Number

• Child’s Medical Declaration

Other than the email address, this information is for the security of all staff customers within the studios so that if required they can be identified as well as enabling the business to run efficiently. The email address will only be used to communicate information about training, lessons and events.

Your Rights

As a data subject, you have the following rights under the GDPR, which this Notice and our use of personal data have been designed to uphold:

  1. The right to be informed about our collection and use of personal data.
  2. The right of access to the personal data we hold about you.
  3. The right to rectification if any personal data we hold about you is inaccurate or incomplete.
  4. The right to be forgotten – i.e. the right to ask us to delete any personal data we hold about you. We only hold your personal data for a limited time, normally 3 years after inactive use, unless dictated differently by law such as staff or financial records.
  5. The right to restrict (i.e. prevent) the processing of your personal data.
  6. The right to data portability (obtaining a copy of your personal data to re-use with another service or organisation).
  7. The right to object to us using your personal data for particular purposes.
  8. Rights with respect to automated decision making and profiling.

If you have any cause for complaint about our use of your personal data, please contact us using the details provided at the foot of this Privacy Notice and we will do our best to solve the problem for you. If we are unable to help, you also have the right to lodge a complaint with the UK’s supervisory authority, the Information Commissioner’s Office.

For further information about your rights, please contact the Information Commissioner’s Office (ICO) or your local Citizens Advice Bureau.

Data Security

We take very strong precautions to protect your data from loss, misuse, unauthorized access or disclosure, alteration, or destruction and as part of this Dexterity has conducted a full risk assessment of all the data it processes to ensure their CUSTOMERS, STAFF and SUPPLIERS data all remains as safe as possible. If your data is involved in a data breach for any reason, in particular any data that could identify customers, staff or suppliers personally you will be informed in line with the data breach guidelines as dictated by the Information Commissioner Office see For any data breach we will inform the ICO within 72 hours of being aware of any breach and follow our procedures after that, in line with the ICO guidance.


Like many companies, we (and our service providers) use cookies and other similar technologies to collect, store and track information about your Site usage. This information helps us to provide, operate, improve and our Sites.

What are Cookies

Cookies are small files of letters and numbers. These files are stored on the hard drive of the device you are using, be it a PC, mobile phone, or tablet. These letters and numbers are used to allow a website to remember certain bits of information, so that the user experience can be improved next time you visit.
By using our website you agree that we may store and access cookies on your device in accordance with this Privacy Notice.

How we use Cookies

When you visit our website it is likely we will create cookies which are stored on your device. For the duration of your ‘session’ on our website these cookies help us to deliver the correct information and ensure you only have to enter required information once, thereby improving your browsing experience.

We also use web analytics to understand how many people have visited our website, what they have looked at and how they found us etc. This gives us a better understanding of how our website is working. All data accrued cannot be used to identify personal information and merely gives us a general idea of how our website performs.

This overview of the type of cookies we use is based on categories outlined by the International Chamber of Commerce, in the ICC UK Cookie Guide. Some cookies may appear in multiple categories.

Category 1: strictly necessary cookies

These cookies are necessary for the website to function. By disabling these cookies, some aspects of a website will either not work, or not work properly, such as secure logins, location services, and e-commerce functionality.

Category 2: performance cookies

These cookies gather information to help improve the day to day performance of a website. By analysing data collected we can enhance popular pages, fix bugs and error messages etc. All data is based on totals and averages and is strictly anonymous. For example we use Google Analytics, which creates several first-party cookies. The data that Google collects is kept strictly private and confidential and won’t be shared with anyone else. We don’t feel that Google Analytics is a breach of privacy as we are merely aggregating the data survey. The information that is collected is used to understand website trends and performance.

Category 3: functionality cookies

These are cookies which provide a ‘memory’ for the website, this enables the website to remember any personal choices you make (for example, your username, language or geographic location). A website may provide local weather reports, traffic updates and other similar localised information. These cookies are also used to remember changes you may make to text sizes, fonts and other customisable elements of the website. The information these cookies collect may be made anonymous and can’t track activity on other websites.

Category 4: targeting cookies or advertising cookies

We nurture the use of social media websites and believe sharing is a key part of how people access new information. Social media networks are a popular way of doing this. To enable people to share information via popular social media, our website may have functionality allowing this type of activity.

The owners of social media websites may place cookies on users’ devices and they will have their own cookie policies. We have no control over these companies’ cookies policies.

How to turn off cookies

Most web browsers enable you to decline or block cookies (check the “Help” or “Settings” menus of your browser to learn more). It is your right to decline cookies however doing so may disable certain features within our website(s) and compromise your experience.

Third Party Websites

The Sites may contain links (which may take the form of hyperlinks, widgets, clickable logos, plug-ins, images or banners) to websites and services operated by entities other than us. This Privacy Notice does not apply to such other websites or services, so we recommend that you review and understand the individual privacy policy of any such third-party website.

Data Storage

All our digital information is secured by 3rd party companies as follows:

  • Microsoft 365 – for all office files
  • Google – for emails and analytics
  • Xero – for supplier details and staff wages

They all operate their own extremely high levels of data security. All their servers are within the EU and each company has its own Privacy Policies and they are not permitted to use, in any way, the data that is shared on their servers.

How Can You Access Your Data?

Dexterity has an open policy regarding the maintenance of information we hold and use. Please contact us at any time via or via the contact details at the foot of this form to notify us of changes or detailing what information you wish to access or have removed from our systems. In line with the ICO guidance we will contact you within 28 days.

How Can You Control Your Data?

With the exception of general exclusions, where processing is necessary, such as exercising the right of freedom of expression and for compliance with legal obligations or claims, you have the right to request that all personal data be permanently removed from our databases without undue delay. In line with the ICO guidance we will complete this within 28 days.

To access or delete your personal data, please contact us at Please include the details of your request, your name, email and postal address and any other information required to process your requirement.

What Happens If Our Business Changes Hands?

We may expand or reduce our business and this may involve the sale of any part of our business. Any personal data that you have provided will, where it is relevant be transferred along with that part and the new owner or newly controlling party will, under the terms of this Privacy Notice, be permitted to use that data only for the same purposes for which it was originally collected by us.

In the event that any of your data is to be transferred in such a manner, you will be contacted in advance and informed of the changes. When contacted you will be given the choice to have your data deleted or withheld from the new owner or controller.


If you have any cause for complaint about our use of your personal data, please contact us using the details provided at the foot of this privacy notice. We will do our best to solve the problem for you. If we are unable to help, you also have the right to lodge a complaint with the UK’s supervisory authority, the Information Commissioner’s Office (ICO). See

For further information about your rights, please contact your local Citizens Advice Bureau.

Changes to the Privacy Notice

We reserve the right to and may change this Privacy Notice on occasion where required. In some circumstances we may instruct users of updates to our notice via a notification. Our latest Privacy Notice will be available on our website and should be reviewed for the avoidance of doubt.

Dexterity Data Controller

Address: Dexterity, Great Houghton Hall, High Street, Great Houghton, Northampton, Northamptonshire NN4 7AG


Please ensure that your query is clear, particularly if it is a request for information about the data we hold about you.